They like Vans, Crocs, and Birkenstocks - all the better for the beach, of course, which they drive to in their Jeeps. Along with casual fashion choices such as the aforementioned scrunchies and crop tops, or tube tops and baggy, faded graphic tees, the VSCO girl is also often associated with certain brands and styles. Most social media users have likely come across a VSCO girl or two on their feeds. VSCO has about 20 million active weekly users, The New York Times reports, though the company does not take credit for the VSCO girl aesthetic - they say it’s all coming from the teenage girls who use the app. The average VSCO girl is a devoted student and user of the VSCO photo editing app, which became popular for its sunny, faded, SoCal-inspired photo filters. But Urban Dictionary, on the other hand, defines the VSCO girl as “the Tumblr girls of 2019.” They are the heirs to the scrunchie, crop-top, and white Vans look popularized on Instagram and photo blogs, the perennial beach-ready influencers of modern social media. Well, actually, Merriam-Webster doesn’t actually have a definition for VSCO girl available. Merriam-Webster defines the “VSCO girl” as.
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